RotoWire.com used follower counts from Instagram and X to create a social media hype power ranking system for college basketball teams' official accounts. We ranked teams based on percentage growth week-over-week on the platforms, following their previous game. Also check out reliable reviews of sports betting apps at RotoWire.com any time.
College Basketball Social Media Power Rankings
Rank | Team | Social Media Growth |
1 |
| 1.942% |
2 |
| 1.594% |
3 |
| 1.271% |
4 |
| 1.109% |
5 |
| 0.847% |
6 |
| 0.800% |
7 |
| 0.784% |
8 |
| 0.773% |
9 |
| 0.745% |
10 |
| 0.719% |
11 |
| 0.704% |
12 |
| 0.681% |
13 |
| 0.672% |
14 |
| 0.649% |
15 |
| 0.643% |
SMU Mustangs (↑1)
USF Bulls (↑7)
Massachusetts Minutemen (↑12)
Utah State Aggies (↑19)
Arizona State Sun Devils (↑20)
Texas Longhorns (↑90)
Rhode Island Rams (↑94)
Arkansas Razorback (↑28)
Michigan Wolverines (↑8)
Charlotte 49ers (↑41)
Florida Gators (↑10)
California Golden Bears (↑50)Check our college basketball betting page for more coverage, plus odds updates all season.
Which NCAA Men's Basketball Teams Were Hottest Online?
Folks, the 
Saint Louis Billikens of the Atlantic 10 have been unseated on top of our rankings, with none other than the 
Air Force Falcons taking the top spot with nearly 2% social media growth.
How exactly did this happen? It's worth wondering, especially considering the Falcons have not won a game since Nov. 23 against IU Indianapolis. That means the sport's biggest social gaining program found a way to make strides amid a 22-game losing streak. The Falcons were competitive last week, losing 86-80 to San Jose State and then 66-62 to Wyoming Saturday.
But it was a marketing play that we believe boosted the Falcons' social profile. On Tuesday against San Jose State, fans were treated to a bucket hat promotion at Clune Arena, proving that when things aren't going your program's way, it's time to get creative. Credit to the Falcons for finding a way to grow their audience amid a trying year.
Other Teams Gaining Social Media Momentum
The Billikens remain a steady force in our rankings, and at 26-3, they're having almost the exact opposite season of the Falcons. They defeated Duquesne handedly last week, and at bet365 Sportsbook, Saint Louis still has +2500 odds to make the NCAA Tournament Final Four.
Meanwhile, the 
Fresno State Bulldogs jumped 45 ranking spots with a 1.109% growth rate to get them to number 4 overall.
Q&A
Q: Which college basketball team dominated social media growth this week?
A: The Air Force Falcons jumped up 4 spots to claim the number 1 position this week.
Q: Were there any surprising teams in the Top 5?
A: Yes, there were surprising teams in the Top 5. The Fresno State Bulldogs jumped 45 ranking spots with a 1.109% growth rate to get them to number 4 overall.
